Exclusive Tyre Distributors (ETD) has been building leading brands through importation and wholesale distribution since 1989. Now operating exclusively in New Zealand, ETD continues to support independent retailers with high-quality tyre solutions, helping businesses grow in a competitive market.
ETD has established strong, long-term relationships with retailers, many of which span three decades. The company has played a key role in elevating Cooper Tires and Mickey Thompson to be among the leading 4WD tyre brands, recognised for their durability, safety, and superior performance.
As part of the NTAW Group, ETD is committed to providing retailers and consumers with an outstanding experience. Understanding that purchase journeys have evolved, ETD focuses on consumer education, engagement, and expertise, ensuring customers can make informed tyre choices. The company simplifies the selection process through its TCC approach (Tread design, Carcass construction, Compound formulas)—helping customers differentiate between tyre technologies based on key performance factors.
ETD continues to work closely with its retail partners, providing services that support customer engagement throughout the purchasing journey. Its commitment to service, innovation, and expertise makes ETD a trusted name in the New Zealand tyre industry.